Privacy Policy – The Fitness Charter


Last Updated: 10.09.2025


1. Introduction

At The Fitness Charter (“we”, “our”, “us”), your privacy is very important to us. This Privacy Policy explains how we collect, use, and protect your personal information in compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, as well as Google’s transparency requirements.


2. Data We Collect

We may collect the following categories of data when you use our website or services:

  1. Personal identification data: name, date of birth, email, phone, address.
  2. Payment details: processed securely via Vagaro.
  3. Health & special category data (for fitness training and sports massage services):
  4. Relevant medical history (injuries, allergies, conditions, surgeries).
  5. GP/medical practitioner details (if provided).
  6. Notes from assessments, treatments, and training sessions.
  7. Website usage data: IP address, browser/device information, pages visited, interactions with ads.

3. How We Use Your Data

We use your personal information for the following purposes and legal bases:

  1. To provide services (fitness training and sports massage) – contractual necessity.
  2. To assess suitability for treatments and exercise plans – explicit consent.
  3. To process payments and manage bookings – contractual necessity.
  4. For marketing and Google Ads remarketing – consent.
  5. To comply with legal/insurance obligations – legal obligation.
  6. To improve services and website performance – legitimate interest.

4. Google Ads, Analytics & Remarketing

We use Google Ads and Google Analytics for marketing and performance measurement.

  1. Google and other third-party vendors use cookies to display ads based on your past visits to our website.
  2. These cookies allow us to deliver more relevant ads and measure the effectiveness of our campaigns.
  3. You may opt out of personalised Google Ads via the Google Ads Settings page.
  4. You may also opt out of third-party advertising cookies via the Network Advertising Initiative opt-out page.

5. Data Sharing

We only share your data with trusted third parties:

  1. Service providers (payment processors, booking platforms, IT providers).
  2. Google Ads & Analytics (for marketing purposes).
  3. Insurance and regulatory bodies, if required.
  4. Healthcare professionals – only with your explicit consent.
  5. Legal authorities, if we are under a legal obligation.


6. Data Retention

  1. Health and treatment records: retained for 7 years after your last appointment (industry standard).
  2. Other personal data: retained only as long as necessary for the purposes collected.


7. Your Rights

Under UK GDPR, you have the right to:

  1. Access and request a copy of your data.
  2. Correct or update your data.
  3. Withdraw consent (e.g., for health data or marketing).
  4. Request erasure (“right to be forgotten”).
  5. Object to certain processing (e.g., direct marketing).
  6. Lodge a complaint with the ICO: https://ico.org.uk.

8. Contact Us

If you have questions about this Privacy Policy or how we process your data:

Data Protection Contact: Andrew Butcher - Sports Massage Therapist

Email: andrew@thefitnesscharter.co.uk

Address: 1 Bridge St, Troedyrhiw, Merthyr Tydfil CF48 4JX